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Marketing Management: Knowledge and Skills, by J. Paul Peter, James H. Donnelly Jr.
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Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.
- Sales Rank: #1069608 in Books
- Published on: 2003-03-25
- Original language: English
- Number of items: 1
- Dimensions: 11.70" h x 1.58" w x 6.60" l,
- Binding: Hardcover
- 896 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
I assume book was ok. was for my son ...
By agt
I assume book was ok. was for my son and was and was mandatory for his class. have not heard any complaints.
0 of 0 people found the following review helpful.
It's a textbook
By BrittneyJo
We used this in my Marketing class for my MBA, it actually wasn't a badly written textbook at all.
0 of 0 people found the following review helpful.
Good text book
By Loralee
It is exactly what it is suppose to be.
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